Roger Mutimer

The story behind u-krew is the tale of 2 journeys.

The first is my 40 year business journey. External, left-brain logical, male, action-oriented, competitive, yang energy.

The journey encompasses sales, accounting, banking, consulting and C-suite experience in packaged goods, social services and (primarily) software, both as a hired gun and a founder. Somewhat of a roller-coaster career but rich in experiences looking at situations with different eyes than industry norms.

The second is a lifetime search for meaning - how the universe works and my place in it. More internal, creative, female, meditative, heart-based, connected, yin energy. It's a journey of intense introversion and amazing, often unexplainable, experiences. 

Both are necessary, neither is sufficient. So the major challenge has been integration of the two. Teaching creativity was fun. Being Volunteer Chair of the Developmental Disabilities Association certainly needed both. Uni-fi is my vehicle to integrate the two on a larger scale.


While millions see that the traditional male energy world needs rebalancing, the systems, structures and hierarchies that support it are deeply rooted, even though they may be obsolete and dysfunctional.

Uni-fi runs projects to develop a better solutions in a way that integrates both yin and yang principles. Hence: "we the people reinventing the rules to the benefit of all".

u-krew is its first project and is unlike anything that has gone before, anywhere. If people are ready, it can open the door to deliberately creating a more peaceful, compassionate and abundant world.